Frugal Backpacker is an outdoors outfitter. They specialize in camping and hiking gear along with all the bells and whistles that go along with being an outdoors man or woman. They choose a gift card to best suit their needs. Gift cards are a great way in this day in age for customer loyalty and customer returns.
This plastic gift card is designed with a color simplifcation process. Instead of using full colors they decided to go with 2 over 1. They basically used black and blue shades on the front and on the back shades of black. Thats one thing that works well with gift cards, on the back you can save some money because it doesn't need to be full color.